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Multimedia demystified: A clear view of the cutting edge and a guide to your future.

What is Content Marketing and Why You Should Be Doing it Now

In my last blogpost, I discussed why small businesses and nonprofits should be using social media to understand your audience and make them true fans, not just followers. However, I would be amiss to not include content marketing in the discussion about social media. Content marketing is based on the idea that providing useful, high-quality …

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5 Reasons your small business or nonprofit should be participating in social media

These days, most businesses know they should be using social media but often don’t know how or where to begin. This is especially true for small businesses and nonprofits that do not have dedicated staff to lead the charge. Fear not, using social media successfully doesn’t have to take an inordinate amount of time or …

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Why Everyone’s a Designer Now

“We need a designer. You need a designer. We all need designers. I agree, we all need designers. But I’d argue that we already have them. They’re us: you and me. Design shouldn’t be designated a specific function or industry. The discipline is just as fundamental as technology and profit are to a business that …

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Jump into Video Marketing Without Getting Soaked

Every business owner or manager is responsible for maximizing the impact of their marketing budgets. The consequences of wasting money on a poorly performing ad campaign or a snazzy video that languishes on YouTube with seven hits are significant. Compared to other forms of online marketing, professionally produced video is expensive, making some business owners …

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Visual Marketing For Small Business

Creating compelling visual-heavy content your audience will want to share online has become a necessity for businesses. However, many small companies are hamstrung by the fact that they have no training in the visual arts. Indeed, they are not even trained on how to write for visual communication. At Kinghorn Visual, we want to change …

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4 Reasons to Go Visual Now

Facebook’s somewhat notorious Timeline feature will become a mandatory in coming weeks. Facebook is so committed to the change, they are making it more user friendly for the non-techy types before flipping the switch and moving away from the old layout. This is an important shift to note, as this revamp is part of a …

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East Meets West in Qatar

It is often exhilarating, if a little unsettling, to look out your window in the morning and know immediately that you are, without a doubt, not in Kansas anymore. In this case, I feel I’m as far away from my home in Salt Lake City, UT as I could be—Doha, Qatar. Yes, that Doha—the city …

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5 Reasons Not to Use Online Video

On this blog, we’ve written a bunch of posts on how to use video well online, like Online Video: One or Many? How to maximize your budget and Distributing Your Video: 3 things to consider. However, we want to devote a bit of time to the host of reasons you shouldn’t  use online video. Otherwise, …

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Enter the Flux: 6 Tips for Embracing Chaos

Fast Company recently published an upbeat, albeit serious, article about what they call “the new frontier of business.” Marking the new frontier are meteoric rises in online daily deals companies, the changing face of education from brick and mortar to online, cars acting as media hubs as well as transportation devices, social media and politics …

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PlaySpace Designs’ new visual presence

Let us introduce you to PlaySpace Designs, providing unique, relevant recreational products found in parks, schools, recreation centers and along city streets. Kinghorn Visual, Inc. coordinated the creation of a clean, user-friendly Web site and accompanying collateral to bolster PlaySpace’s visual presence. The goal: Reflect the owners’ personalities and blend it with both the products’ …

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