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for: ‘Marketing’

Thoughts on Google Fiber

Over the past week, I’ve spent a lot of time thinking about Google Fiber, the Internet giant’s ultra-high speed Internet and cable service. The words “game changer” and “revolutionary” are carelessly thrown about in marketing-speak, however, in this case, I feel the two terms are quite appropriate for this new service. The service, only available …

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The Humanity of Social Media

Did you know that the genesis of Samuel Morse’s telegraph was grief? While I won’t spoil the story for you, and instead will let you hear it for yourself on the podcast Distance brought to you by the stellar Memory Palace, Samuel Morse ultimately invented the telegraph so no one had to go through the emotional …

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What is Content Marketing and Why You Should Be Doing it Now

In my last blogpost, I discussed why small businesses and nonprofits should be using social media to understand your audience and make them true fans, not just followers. However, I would be amiss to not include content marketing in the discussion about social media. Content marketing is based on the idea that providing useful, high-quality …

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5 Reasons your small business or nonprofit should be participating in social media

These days, most businesses know they should be using social media but often don’t know how or where to begin. This is especially true for small businesses and nonprofits that do not have dedicated staff to lead the charge. Fear not, using social media successfully doesn’t have to take an inordinate amount of time or …

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Why Everyone’s a Designer Now

“We need a designer. You need a designer. We all need designers. I agree, we all need designers. But I’d argue that we already have them. They’re us: you and me. Design shouldn’t be designated a specific function or industry. The discipline is just as fundamental as technology and profit are to a business that …

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Jump into Video Marketing Without Getting Soaked

Every business owner or manager is responsible for maximizing the impact of their marketing budgets. The consequences of wasting money on a poorly performing ad campaign or a snazzy video that languishes on YouTube with seven hits are significant. Compared to other forms of online marketing, professionally produced video is expensive, making some business owners …

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Visual Marketing For Small Business

Creating compelling visual-heavy content your audience will want to share online has become a necessity for businesses. However, many small companies are hamstrung by the fact that they have no training in the visual arts. Indeed, they are not even trained on how to write for visual communication. At Kinghorn Visual, we want to change …

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5 Reasons Not to Use Online Video

On this blog, we’ve written a bunch of posts on how to use video well online, like Online Video: One or Many? How to maximize your budget and Distributing Your Video: 3 things to consider. However, we want to devote a bit of time to the host of reasons you shouldn’t  use online video. Otherwise, …

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Enter the Flux: 6 Tips for Embracing Chaos

Fast Company recently published an upbeat, albeit serious, article about what they call “the new frontier of business.” Marking the new frontier are meteoric rises in online daily deals companies, the changing face of education from brick and mortar to online, cars acting as media hubs as well as transportation devices, social media and politics …

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Near Field Communication: Part 2 — 5 Uses for NFC

In yesterday’s post, we introduced you to Near Field Communications (NFC) and discussed the state of NFC today. In this post, we’ll highlight five ways that NFC can be used to make products marketing more engaging, help lost souls find their way at a supermarket and share photos from a memorable birthday party. To re-state …

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